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Flexible Packaging Association

The Flexible Packaging Association has served as the voice of the flexible packaging industry since 1950.  
FPA’s goals are connecting, advancing and leading the flexible packaging industry.  

Challenge:

To address the challenge with the public perception that since flexible packaging is not recyclable it is environmentally unfriendly.

Process:

A short eLearning campaign developed using SToRC storyboarding software and HTML5 to educate through interactive animations to show the difference in environmental impact between traditional packaging and Flexible Packaging.