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Flexible Packaging Association
The Flexible Packaging Association has served as the voice of the flexible packaging industry since 1950.
FPA’s goals are connecting, advancing and leading the flexible packaging industry.
Challenge:
To address the challenge with the public perception that since flexible packaging is not recyclable it is environmentally unfriendly.
Process:
A short eLearning campaign developed using SToRC storyboarding software and HTML5 to educate through interactive animations to show the difference in environmental impact between traditional packaging and Flexible Packaging.
 Less Resources, Less WasteA statistics packed animation showing how much less energy flexible packaging uses |  Less Energy, Less FootprintInfographics and charts representing the life cycle of a flexible package from cradle to grave |  More Space EfficientInfographics showing amount of fuel required to ship flexible packaged product compared to glass |
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 LCA StepsThe 7 Life Cycle stages to a flexible package |
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