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Flexible Packaging Association

The Flexible Packaging Association has served as the voice of the flexible packaging industry since 1950.  
FPA’s goals are connecting, advancing and leading the flexible packaging industry.  

Challenge:

To address the challenge with the public perception that since flexible packaging is not recyclable it is environmentally unfriendly.

Process:

A short eLearning campaign developed using SToRC storyboarding software and HTML5 to educate through interactive animations to show the difference in environmental impact between traditional packaging and Flexible Packaging.

Less Resources, Less Waste

Less Resources, Less Waste

A statistics packed animation showing how much less energy flexible packaging uses

Less Energy, Less Footprint

Less Energy, Less Footprint

Infographics and charts representing the life cycle of a flexible package from cradle to grave

More Space Efficient

More Space Efficient

Infographics showing amount of fuel required to ship flexible packaged product compared to glass

LCA Steps

LCA Steps

The 7 Life Cycle stages to a flexible package